Summer
Night
Market
Material: Digital Illustration
Size: 9216x7110px
Year: 2022
This is the visual poster for the joint brand campaign between Chicecream China and Tmall. Using the silhouette of a cat's head as a creative guideline, the poster presents an illustration of a Chinese dim sum food city set amidst a landscape. The artwork has been used on major traffic billboards in cities such as Shanghai and Hangzhou.
这是理想国品牌与天猫的联名活动的视觉海报,以猫头轮廓为创作准则,该海报通过插画呈现了一座位于山水之中的中式点心美食城。该作品被运用于上海杭州等城市的各大交通广告牌上。
The Shikumen and Wine
Material: Digital Illustration
Year: 2019
This is the main visual poster created for the offline campaign of Jin Feng Wines, based on the combination of Shikumen and national trend elements, showing the history of the yellow wine brand and the youthfulness of the audience. The work was used as a backdrop for a large public display.
这是为金枫酒业的线下活动创作的主视觉海报,以石库门和国潮元素的结合为基础,展现了黄酒品牌的历史与受众的青年化。该作品被用作大型的公共展板背景图。